In January this year, Forbes published an article claiming that writing is the most critical skill in business.
Think about it. Whether you’re using social media, public speaking, advertising, videos, podcasts, or any other type of marketing to raise awareness of your business, writing plays a key role.
But good writing is more than following the rules of grammar correctly.
Effective writing is effectively clear thinking in words. You need to share the information you want your customers to know in a clear and logical manner they can follow. Industry jargon will immediately lose their attention. Communicating in plain language is always a better way to write.
Good writing also needs to create an emotional reaction within your reader. Yes, even B2B communications. You want your audience to feel curious, inspired, respectful etc, when they read about your business.
That’s why hiring an excellent writer can make a big difference to your bottom line.
Talk to us if you’d like to find out more about what good writing can do for your business.