The media landscape is not homogenous.

Local publishers, which could be online, print, radio or TV, make up one element of the media landscape.

However, it’s an often forgotten one. This is a pity as there are many benefits to working with local media.

• Your ideal customers could be reached easier through local media than national media.
• Editors of local media publishers are keen to provide coverage to businesses operating in their area.
• National media journalists and editors often keep tabs on local media for interesting stories they can then cover.

Working with a PR professional, who has built strong media relationships with key media, is an investment in your business. The media is always looking for good stories to tell. With a bit of planning, that could be yours.