If Your Industry Is Not Visible It Becomes A Question Mark

As some sectors of industry scramble, and others make strategic plans to secure and reassure their existing customer base is not only maintained but expanded upon, during the COVID-19 pandemic, one of the key budget subheads – marketing/communications – inevitably gets the chop. It is a sad fact that in 2020 many still undervalue the very combined activities that will enable industries to successfully scramble and successfully strategise their recovery.

A slight trim of this essential budget subhead is, I guess, unavoidable in the current climate, but a shut down is self-defeating. If you industry is not visible, not heard about, not read ab out, then it becomes a question mark!

Tailor your budget yes, but keep the combination of marketing/communication activities that keep you visible and relevant going.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s