Marketing activity as we all know comprises many elements, or legs as I like to call them. They are all inter-connected. Some can stand alone, some can’t. Marketing, advertising, media relations, public relations, social media, events and CSI to name a few, all contribute towards the bigger picture of presenting your company or association not only in the best possible way, but to ensure that name recognition becomes common-sense to your potential customer base.
Assessment plays an important role in how your message or brand is reflected back. Not always possible, particularly if only a few legs of marketing are utilised.
All of the marketing legs dovetail and support the greater picture in one combination or another.
Eaten off a three-legged table recently ? Bit rocky and unstable wasn’t it ?
Add a leg and grasp the opportunities.