The secret to success with media communications is reliability and personal relationships.

Editors, journalists, photographers, news anchors, reporters …. and advertising representatives are human: they like engagement, they like interest, they like interaction and most of all they like personable encounters with their public relations and marketing colleagues.

Secondly, they like you even more if you get to know them and the content of their publications.

Thirdly, your reliability is critical to their success in receiving (and sourcing) good content and on time.

Showing interest in the publications that meet your target audience is one thing, absorbing the sector’s breadth and technicalities is a plus, triple that by walking the talk is 100%!

You’d be surprised as to how many human media peeps become friends and not just contacts on your phone when you take the time to build a relationship with them – no matter if they hop from concrete to plastics, from automation to infrastructure – follow them… track them down 😊 stay in touch!