For me one of the fun things when Twitter launched all those years ago was that a Bird, Tweeted and all the feathered Minions tweeted merrily on high.

Very good branding. Seamless. Flowed. Made sense. Fun. Provocative and newsy.

Does an X or an https://twitter.com/elonmusk/status/1683378289031761920/photo/1

or a full blown ego of an X crack the magic of the previous brilliant branding?

Branding possibilities: xactly, xtreme, xpect…. doesn’t quite have the same feathered swing does it?

It don’t mean a thing if it ain’t got that feathered swing tweety pie – tweet tweet tweety!